MTV ties-up with MSN India to take its reality show MTV Splitsvilla online

23 June, 2008
MTV has partnered with MSN India to take its romance-drama reality show MTV Splitsvilla, in which 20 female contestants vie for the attention of two male contestants, online. Under the deal, MSN has created a site MSNIndia.com/Splitsvilla that features video clips, a contest and a blog.

“Every week, for 13 weeks, we will add a new angle to the contest (on the site),” Maya Hari, head of consumer marketing at MSN India, has said. Visitors can participate in the contest, post comments on the blogs of the participants and vote for their favourites, reports Afaqs.
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MTV has partnered with MSN India to take its romance-drama reality show MTV Splitsvilla, in which 20 female contestants vie for the attention of two male contestants, online. Under the deal, MSN has created a site MSNIndia.com/Splitsvilla that features video clips, a contest and a blog.
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