NDTV Convergence ties-up with July Systems to launch Mi SMS in India

NDTV Convergence, the new media arm of NDTV Group, has partnered with US-based mobile technology company July Systems to launch Mi SMS in India. The new service, which offers a sachet version of the mobile internet, will enable GPRS activated mobile phone users to access live multimedia content on mobile internet via SMS.

According to July Systems, Mi SMS requires mobile internet service to be activated on a mobile phone. Consumers can access the Mi SMS service by sending MiNEWS, MiCRI or MiSTO to the NDTV short code 56388. They will receive a link that connects to the mobile internet for detailed multimedia content.

Sanjay Trehan, CEO, NDTV Convergence, has said, “In a converged ecosystem where content is moving beyond devices, our endeavour is to cater to the evolving needs of the changing consumer. Mi SMS will help mobile users to get a taste of accessing internet on the go with a technology that they are most comfortable with - SMS.”

“We are extremely delighted to partner with NDTV Convergence, one of the most trusted media brands in India to launch the Mi SMS product. India is a unique market especially in terms of mobile usage behaviour,” Rajesh TS Reddy, co-founder and president, July Systems, has said. “With over 100 million mobile internet users, the country, offers tremendous potential for mobile 2.0 services.”