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Interactive Avenues preparing to launch an ad network called AdMagnet

27 April, 2008
DGTL Media, a part of Mumbai-based digital marketing company Interactive Avenues, is preparing to launch an online ad network called Ad Magnet. Ad Magnet would seek to leverage “a 4th generation ad serving technology to aggregate billions of ad impressions across categories, create audience segments and help advertisers reach highly fragmented internet users.”

At the time of writing this story, AdMagnet.com was redirecting to the InteractiveAvenues.com site. When AlooTechie called Ratish Nair, CEO of Interactive Avenues, to confirm if the company was preparing to launch Ad Magnet, he said he would be able to talk about it only after a couple of days.

Interactive Avenues is backed by Sequoia Capital India, a leading venture capital firm in India whose investments include Indiatimes, Travelguru and Shaadi.com. Globally, Sequoia Capital has been an early investor in leading internet and technology companies including Google, Yahoo, Apple, Oracle, Cisco, PayPal and YouTube.
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DGTL Media, a part of Mumbai-based digital marketing company Interactive Avenues, is preparing to launch an online ad network called Ad Magnet. Ad Magnet would seek to leverage “a 4th generation ad serving technology to aggregate billions of ad impressions across categories, create audience segments and help advertisers reach highly fragmented internet users.”
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by Mahesh Narayanan on 28 April, 2008
Submitted by Mahesh Narayanan (not verified) on Tue, 04/29/2008 - 00:59.

Hi Ratish, Sunil, Ad Magnet Team,

Wishing you All the best for the new venture. Hope it is a rocking success too.

Cheers
Mahesh

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